Shake Hands @Yandex + @Facebook #Explore

Google is an important entity of this century. I would rather say Google has become a basic necessity for all who want to know anything about everything. Without Google its difficult to imagine such a vast knowledge sphere around us. What Google does, is, it gives me the most relevant answers for my query/search. I cannot live without it. 

But what if their’s something more powerful than Google!

Well we don’t have to go out of this universe to search something of that much power and popularity . In Fact it’s right here on our planet. RIght below is the place where Google is lacking behind and is the second search engine based on its use.

photo courtesy : Ohmega1982/FreeDigitalPhotos.net

 

You are right ! Its Russia. 

In Russia, Google is the second search engine following by the king of this vertical, Yandex, which has a  60% popularity rate in this country.

 Due to this popularity, Yandex has collaborated with Facebook so that the big search engine of Russia can return better results to the users. According to this deal, Yandex has got a full access to the public data of the Facebook user’s . The data will include all the posts, comments, shares, likes , etc , leaving the private set of user’s data confidential to Facebook, thus not giving the access to the private user’s data to Yandex.

 

This deal is also important for Facebook Inc. so as to increase its reach and scope in Russia. Due to many competitors of Facebook in Russia,namely VK, Facebook is also lacking behind in the social media traffic generation in the country. 

Thus this collaboration will expand the horizons for both Yandex and Facebook for building a strong market in Russia for social media promotion.

Thankyou for reading it.

Explore more :).

Moving out of China @Sina Weibo #socialmedia

Can social media be restricted ?

Well No !! No, but why ? Because its SOCIAL-MEDIA.

Social media is all about being social. It’s about connecting to the people around you, be it you neighbour next door or be it your boss sitting in his cabin 22 hours away from you in an alien country.

Social Media sees no boundary. It sees people, their concerns and their will to share.

That’s what the biggest social media platform of China is trying to do. Yes, you guessed it right , We are talking about Sina Weibo.

Sina Weibo, a Chinese micro blogging platform, connects people of China. Due to the strictness of law in china over media , people from all around the world are not able to sign up on this platform. The strict policies of the Chinese government is something that concerns me as to what is it that the Chinese community should not socialize.

Well Sina Weibo seems to have found a way to resolve this conflict. They have introduced a new feature which helps a user outside China to register through their Facebook account. Even the sharing of content from Sina Weibo to Facebook and vice-versa may be available to use with a Graph API.

This feature will enhance the sharing stats of this platform and thus will trigger more user engagement and boost up its growth internationally.The Chinese people cannot take the advantage of this feature as Facebook is blocked by the Firewall in China.

This benefit is currently available for Hong Kong’s and Taiwan’s users but Sina is expanding its network as time’s progressing.

‘Save for Later’ @Facebook #socialmedia

Everyday we come across hundreds of articles on Facebook. Out of those hundreds, a lot of articles flatter us with their catchy look and cheesey headings. But in this era of urbanisation, where technology is travelling in a bullet train, we hardly get time to read those full articles due to the busy schedule that we (have to) follow strictly.

Facebook Inc, a company that knows all about us, seems to understand our problem and thus is trying to develop a new way to help us read, share and enjoy all those lovely articles that we really want to go through.

The service is being referred to as the ” Save for Later ” option which will give us the access to offline reading of the shared link articles. This means that we can save all the content onto our device that are posted everyday on Facebook excessively. 

The company is testing this service and thus this feature is being acknowledged by some of the users in the mobile application. All the saved articles are listed next to the Facebook Apps block. So whenever a user clicks on the shared link article’s bookmark icon provided with the post, the article automatically moves to the offline reading folder, which can be accessed anytime as per your convenience.

Facebook is trying to grow its user engagement stats and thus is implementing a lot of changes that are content-driven. Few days back, the company added ” Stories to Share ” feature to all the new pages of the organisations. Even the tweaking of the News Feed Algorithms was implemented so as to provide the high quality content to the user.

This makes it crystal clear that Facebook is making its content-driven approach real strong and thus this is going to help the users find better content, the publisher get acknowledged for their articles and at last generating maximum user interaction for the company itself.

Though this feature is already a part of apps like Instapaper and Pocket, but having it in Facebook’s app would be a different experience and the users would want it as soon as possible. So Facebook should think of implementing it this time .

Lets enjoy the world of social media which is becoming more and more efficient and effective as the time’s progressing.

Have a Good Day and Explore SM!!

Tweak My News Feed @Facebook

Facebook has become a hub for sharing all the latest news, articles, celebrity talks and what not. The latest i can think of is the news related to an amazing person who’s unfortunately not with us anymore.

May God bless his soul !!

Well lets move on and talk why we’re here. ==> Facebook is tweaking its News Feed .

Yes you heard it right. Facebook’s News Feed algorithms are being modified so as to acknowledge a sense of high quality content that user may like to click on his mobile device (specifically).

But what is the need for it ? I mean Facebook has a lot of good content, already being shared!! So why did they think of this updation ?

Well the answer to this came from the results of the surveys they conducted.

The surveys clearly indicate that the average Facebook users prefer the high quality content articles related to all the latest events that connects them to a good resource as compared to those short memes hosted outside Facebook that usually have very low information for the user.

Facebook has over 1.5 billion users and it noticed an increase of over 170% referral traffic from Facebook to other media sites this year.

Facebook in order to reduce this number, is trying to increase the high quality content so as to show the right content to the right people at the right time without referring it to the memes outside Facebook.

Facebook has always focused on displaying the post with respect to its importance to the user, unlike Twitter which follows a chronological order for the same. Thus the implementation of these highly complex algorithms much more effectively will help Facebook to involve the user into good content exploration and thus increasing the company’s use and value.