Google is an important entity of this century. I would rather say Google has become a basic necessity for all who want to know anything about everything. Without Google its difficult to imagine such a vast knowledge sphere around us. What Google does, is, it gives me the most relevant answers for my query/search. I cannot live without it.
But what if their’s something more powerful than Google!
Well we don’t have to go out of this universe to search something of that much power and popularity . In Fact it’s right here on our planet. RIght below is the place where Google is lacking behind and is the second search engine based on its use.
photo courtesy : Ohmega1982/FreeDigitalPhotos.net
You are right ! Its Russia.
In Russia, Google is the second search engine following by the king of this vertical, Yandex, which has a 60% popularity rate in this country.
Due to this popularity, Yandex has collaborated with Facebook so that the big search engine of Russia can return better results to the users. According to this deal, Yandex has got a full access to the public data of the Facebook user’s . The data will include all the posts, comments, shares, likes , etc , leaving the private set of user’s data confidential to Facebook, thus not giving the access to the private user’s data to Yandex.
This deal is also important for Facebook Inc. so as to increase its reach and scope in Russia. Due to many competitors of Facebook in Russia,namely VK, Facebook is also lacking behind in the social media traffic generation in the country.
Thus this collaboration will expand the horizons for both Yandex and Facebook for building a strong market in Russia for social media promotion.
Thankyou for reading it.
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Exploring Social Media (e-SM) 